OUR SERVICES
Effective digital marketing made reassuringly simple.
Strategy and planning
Successful strategies target customers at various stages of the marketing funnel and use lead nurturing to deliver value at the right time. By analysing your SEO, SEM, SoMe and email marketing activities, we can discover which parts of the funnel are targeted well and not and help you implement a more cohesive channel strategy that maximises return on investment and effort.
KPI and metric framework
Channel audit and strategy
Funnel analysis
Next-level growth marketing
Having a strong SEO game or dominating competitors on social media is great, but having an insight-driven cross-channel marketing strategy is better. It allows you to reach the right audience, in the right channel, at the right time; meaning you can broaden your marketing funnel, while making every part more effective.
Social media marketing
Search engine optimisation
Paid search (SEM) and display
Email marketing
Content marketing
Data, insights and optimisation
Our team of data engineers, web analysts, digital marketers and communicators, can help your organisation enhance data collection, analyse user behaviour and make reporting more impactful.
Multi-channel attribution
Measurement plans
Web analytics
Data visualisation
Data pipeline & warehousing
Training and workshops
Learn the tricks of the trade from seasoned professionals and get help implementing the habits, processes and tools needed to succeed. Training sessions and workshops, covering topics from SEO and SEM to web analysis and social media, are completely tailored to your organisation, niche and competitive environment. This makes concepts less abstract, more understandable and, most importantly, highly actionable.
Workshops
Training sessions
Webinars
Insight.
The key to success?
Insights you can act on.
Too many business decisions are based on assumptions and insufficient information – and miss their mark. With Insightful, you gain tangible knowledge about where your target audiences are, in which channels you reach them, and which messages get them to act. We answer questions about how your content performs, where your visibility can improve, and which activities are generating most value. And the most important question of all - how can you do better?
TEAM MEMBER SPOTLIGHT
Meet Rebecca.
Action.
Knowledge is just the start.
Where others stop, Insightful has only just begun. Our strength lies in identifying - but, above all, realising - new opportunities for our clients. This is brought about through what we call workflows that clearly define the steps required to achieve real progress. It's a process that is both agile and transparent, and it adjusts to your team's capabilities. What's more, it will help you develop the skills and routines needed to achieve the greatest long-term success.