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Privacy policy

The short and sweet version

What are cookies?

Cookies are a small text file stored on your computer containing information. They are used strictly on technical grounds only to optimise the website and all the different actions you as a customer perform. There are two different kinds of cookies, one stored temporarily while you're on the site and the other one permanently stored as a file on your computer, also known as persistent and session cookies. 

We only store information we consider necessary

As a part of maintaining and developing our company while also the current website, we store data from you and your interactions on the site. We only store information that is necessary to fulfil the constant need of improvement, no longer than needed nor legally acceptable.

Keeping your information protected

We always keep our security standards up-to-date and high quality, just as high as our dedication to keeping the collected data protected. This data will only be shared with third-party technologies who process data on our behalf, i.e. analysis or other services, that later on are used to develop our business to better suit your needs. Insightful will not sell or grant access to this data to anyone who isn't legitimate.

Your rights

You have the right to, without further delay, have your personal information deleted unless it is necessary for the purpose it was collected for.

European Union residents have the right to access personal information we hold about you and to demand that this information is corrected, updated, or deleted in accordance with GDPR. If you would like to exercise this right, contact us through the contact information below.

The long and necessary version

Cookie and privacy policy

Insightful handles the personal data collected with the same respect as if it was our own and also respects your right to control this information. In this policy we therefore inform you on what we collect, how we use it and what actions are taken to keep it safe from those who are not entitled to this information. 

Personal information: how we collect it and what we collect

When you use our site data may be collected via e.g. cookies. This will store the information about your use and the pages that are visited. For example, this could be technical information about your device and Internet connection such as operating system, browser version, IP address, cookies, and unique identifiers.


However, this is only done through a separate consent which you accept when you click “accept cookies”. When visiting our website, different techniques can be used to recognise you in order to learn more about our users. This can be done directly or through the use of third-party technology, for example Google Analytics.

Why do we want this information?

We use cookies to customise our website, help us create the best user experience possible and show relevant adverts to you on platforms such as Google, Facebook, Instagram and LinkedIn.

But we fully respect your right to decline the use of cookies and won't create any until you have given consent for us to do so. This choice is provided to you when you first visit our website. Additionally, we also provide the option for you to change your mind and withdraw or provide consent at a later time of your choosing.

Additionally, please note that some of information we gather will be transferred outside of Europe, including to Canada and the United States.

Sharing and storing information

When completing any form on our site, such as a newsletter subscription or enquiry form, you give us your consent to use this data to contact your for marketing purposes. The use of the information you provide us is always processed according to applicable laws and regulations, including not storing information longer than is necessary.

Finally, we may also be required to share this information to comply with lawful requests or to otherwise protect our rights. You have the right to, without delay, have your personal information deleted unless it is necessary for the purpose it was collected for.

Handling your personal information

Information is handled with care and only by authorised personnel. We store personal information in a secured environment to prevent unauthorised access. To protect sensitive data we stay up-to-date on, and follow, current laws and regulations.

Your rights

You are able to influence the information stored about you. Insightful will rectify data that is found to be incorrect, either on our own or your initiative. If you believe that we have not respected your rights, please contact us or you can contact the Data Protection Authority in your country.

If you are a European Union resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted in accordance with GDPR. If you would like to exercise this right, contact us through the information below.

How to contact us

For further information about personal information management or if you have any questions, please contact us at:

Address: Insightful, Platensgatan 20, 591 35 Motala, SWEDEN

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