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Meet the team

Each Insightful team member brings a unique set of skills, experiences, and perspectives to the table. This allows us to find innovative ways to solve challenges, communicate complex concepts, and deliver exceptional service to our clients.

A picture of Björn Orrenius - CEO of Insightful

CEO

BJÖRN ORRENIUS

Insightful co-founder, former media buyer and strategist, foodie and Newcastle United enthusiast.

COO

DARREN POTTER

Insightful co-founder and padel addict. A digital marketer of more than 20 years.

A picture of Darren Potter - COO of Insightful

Analyst

REBECCA JÄRKEMYR

Talented digital marketer and wine connoisseur. Insightful's longest-serving team member.

A picture of Rebecca Järkemyr - Analyst at Insightful

Growth Marketer

EMIL STRINDEMARK

A go-getter with a talent for unlocking growth potential. Passionate about tennis.

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Online marketer

LANA POTTER

A budding digital marketing superstar and huge Beyoncé fan.

A picture of Lana Potter - Online marketer at Insightful

Trainee

EMELIA JONSSON

Digital marketer in the making, design geek, and cocktail lover.

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